From Marketing.ie June 2022. News Ireland has rolled out a new multi-channel nationwide campaign for The Irish Sun daily tabloid newspaper. News Corp says thesun.ie saw “significant growth” over the past 12 months, with monthly users increasing by 19 per cent from April last year to the end of April 2022. Over the same period, […]

From The Examiner June 9th 2022.   RTÉ earned almost €5m in advertising revenue from its streaming player in 2020, despite the State broadcaster previously admitting it would likely cost “several million” in investment to bring it into line with international best standards. The RTÉ Player, whose poor performance has been repeatedly criticised by users […]

https://www.irishtimes.com/business/business-podcast/inside-business-ad-man-stuart-fogarty-on-disrupting-the-irish-market-1.4869310

Advertising. Do it Better. A series of 6 x 1 hour zoom sessions which will give you a better insight into how advertising works, why it doesn’t sometimes and therefore, how to do it better. This can also be in-office, or in-person, with a bespoke programme for your staff (and we say that, because we’ve […]

As pandemic restrictions are lifted and Irish consumers return to some degree of normality, new research carried out by Radio Centre Ireland shows that 9 out of 10 adults listen to the radio every day. The research shows that during the pandemic, over a third of people changed their listening habits, largely due to working […]

Mall Scene: James Byrne, marketing manager PML Group with this week’s Out \ Look on Out of Home.  Mall Scene – More than Shopping Centres In this week’s Out \ Look, we publish new research from our iQ programme ‘Mall Scene’ investigating retail trends amongst 300 Dubliners, aged 16-54. The findings suggest consumers look to […]

“Exterion Media in Ireland and Northern Ireland has re-branded as Global. Global is one of the largest media and entertainment companies in Europe and acquired Exterion Media in 2018 but the Irish operations continued to trade under the well-known Exterion brand. Since the 2018 acquisition, Global has grown its outdoor advertising portfolio across the island […]

The publisher of Mediahuis Ireland, Peter Vandermeersch, has hit out at RTÉ and claimed the broadcaster’s privileged position within the Irish media is, “Killing a little bit the entrepreneurship of the sector”. Mediahuis Ireland, which in 2019 purchased Independent News and Media, originates from Belgium and Mr Vandermeersch said the group was “amazed at the […]

Paddy Power cashes out of RTÉ live televised football deal ahead of new betting ads ban RTÉ has become the first high profile victim of new advertising rules, brought in ahead of gambling regulation, with Paddy Power ending its sponsorship of live televised football. The Flutter Entertainment-owned betting company sponsored the station’s 2021 international men’s […]

SEAN MURRAY Today, two more elements of the Public Health (Alcohol) Bill come into effect. The bill, which was passed by the Dáil in 2018, contains a number of provisions aimed at reducing alcohol harm in Ireland. Some of the measures are already in place, while there is no clear timeline for others. Here’s a […]