From The Examiner: A new project which will allow the public to see who owns media organisations in Ireland and detailing their connections with individuals will be launched today. Media Ownership Monitor (MOM) Ireland will be the first of its kind in the EU and is being supported by Coimisiún na Meán, the new media regulator. MOM will be available ...
From Irish Times (Admatic note: see the Newspaper Ad revenue decline): In a pessimism-reaffirming turn of events, newspaper advertisements have been removed from the basket of goods and services that the Central Statistics Office uses to track inflation – a fate that has not traditionally been a precursor to an era of stunning popularity. True, it is possible for an ...
From Adworld (And Admatic totally agrees. TV is transformative) : New research into people’s attention levels while watching TV shows that linear TV captures the largest share of attention across all platforms. The results of the research, called “Nine Reasons to Pay Attention to TV”, were presented by Amplified Intelligence’s Karen Nelson-Field at the annual TAM Ireland Long Lunch series ...
From The Journal (but this is worrying and not good - Admatic). This is the second voluntary redundancy scheme announced by the company in the past year. THE PUBLISHER OF the Irish Independent and the Sunday World is seeking to lay off around 10% of staff across the organisation as part of a voluntary redundancy scheme. Mediahuis Ireland owns the ...
Great opportunity because following The World Cup it's going to be huge! We can do it all for you. It's split between RTE and Virgin. AND here's the RTE link https://mediasales.rte.ie/opportunities/2024-six-nations-airtime-offer/
From BusinessPlus; The top 50 Irish TV programmes viewed by the public in 2023 have been detailed by TV Audience Measurement Ireland (TAM) and Nielsen Media. The Late Late Toy Show topped the ranking, with Patrick Kielty’s debit as host exceeding the audience for the show in 2022. With an average watchtime of 2hrs 32mins per day, broadcast television remains ...
From Business Plus: The Outdoor Media Association (OMA) has appointed Aoibhín Lennon as OMA Director. Lennon, previously a business director at Core, will oversee the association’s development across a range of initiatives within the Irish outdoor sector. Her experience spans multiple media companies in Ireland and Australia including Vizeum, Zenith Optimedia and Mediacom. The OMA is the representative body for ...
Estimates are always guesses, by definition. But educated guesses, based on long experience of working in the Advertising/Media sector. A quick read of the attached will outline our reasoning but we are forecasting Media prices to rise by +30% in 2024...that's huge and they'll likely start end January. It's also a total waste of your money unless, you avoid them ...
For every media package you book on Admatic, with a 1k minimum, you'll get another 50% of the same media package for free in our January Sale! And the means if you book ANY advertising for 2024 in this Sale, those prices will last for the year. So pre-buying is going to save you a lot of money because....we're expecting ...
From RTE MII launched the AIM Awards 2024 with an insightful exposé on the judging process, by Chairman of the jury Mr. Colin Gordon at Dentsu’s office in Dublin. The MII AIM Awards are the most prestigious awards in the marketing world, celebrating the success that marketing delivers to business through the lens of 20+ categories, representing the diverse ...