January 16th – When you book a Homepage Takeover on RTE.ie during the week (which includes News) each one costs 5k (down from 10k) AND you get 3 for the price of 2. Book 2 and get the third free! See it in our digital section or enquire stuart@admatic.ie, but remember, availability is always the […]

A January Media Sale. Now there’s a thing. And thanks to you all. It’s now over since 5pm Friday 27th BUT look out for new February Offers this week! In our Sale it was: Buy Two get One Free on Radio. When you book 2 weeks on any station shown on the platform (including RTE) […]

Looking back on 2022, our sales/turnovers stack up, more or less, as: Television Advertising 35% Radio Advertising 25% Digital 2o% Press 10% Outdoor 10%  Our Television spend (RTE, Virgin, TG4, Sky, C4) is a little distorted in that TV spends are higher – so whilst the overall value is high, the number of transactions is […]

Jan 1st From Business Plus: Live sport dominated Virgin Media Television’s top 20 most watched programmes of 2022, with the broadcaster garnering 17% share of viewing across the 15–44 demographic, a new high for the company. The most watched programme of 2022 was on 12th February when Ireland played France in their opening game in […]

November 22 from the great Ciaran Hancock Irish Times – The board of The Irish Times has announced that group managing director Paul Mulvaney has decided to step down from the role. He will be replaced by Deirdre Veldon, who was most recently deputy editor of The Irish Times. Ms Veldon has held a number […]

And to be honest, we’re happy about this, although it will affect Media owners income. That said, it’s worth it. Mind you, it doesn’t apply to the Lottery which is…well…. From The Journal November 16. Gambling ads to be banned before 9pm watershed under new laws GAMBLING ADVERTS WILL not be allowed before a 9pm watershed, […]

We’re delighted to be able to offer our Advertisers a new Advertising option on mobile. Ad Messenger delivers Ads across a whitelist of online publishers ensuring brand safety. It’s a scrolling ad format that delivers your message in a scrolling ‘breaking news’ style at the foot of mobile pages. See a demo here; https://admatic.myadmessenger.com/demotool/#/Qy8L8z It’s […]

Bauer Media are the people who bought Communicorp (2021 talked about as being a ‘100 million deal’) so they’re Newstalk, Today FM, 98FM etc owners and now they’ve added RED FM. You can read about that station in the Radio section (and buy spots!) but basically it’s Cork ‘younger’ station versus 96fm. The Irish Times […]

If you’re running a Radio Station, you can’t underestimate the power of The JNLR for your business. It basically determines how much Ad money you’re getting to get before the next one because it measures audiences (listeners). The JNLR is the Joint National Listenership Research which is an industry research project conducted on behalf of […]

From The Irish Times Oct 20 but reported by Bloomberg originally. You’ll see another story in this feed from earlier this year about how SNAP is losing out to TIKTOK  – “Snap reported its slowest quarterly sales growth ever, saying that a decline in advertising spending on the platform continues to drag on results. Snap fell […]