New Media Offers, Opportunities & News

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New Media Offers, Opportunities & News2022-04-06T17:21:58+00:00

Keep an eye on things here by the occasional click, as you might be interested in media news or offers. This will always be short – but relevant we hope – to bring them to your attention. Media owners often have special deals and rates which will also automatically be in your ‘Buy Media’ section. If you’re a Media Owner and want us to post your opportunities here too, just don’t hesitate to tell us.

Some relevant Ad news you might find interesting.

New Gambling Advertising restrictions. 9pm ban.

And to be honest, we're happy about this, although it will affect Media owners income. That said, it's worth it. Mind you, it doesn't apply to the Lottery which is...well.... From The Journal November 16. Gambling ads to be banned before 9pm watershed under new laws GAMBLING ADVERTS WILL not be allowed before a 9pm watershed, under new legislation approved by ...

Ad Messenger is here! You can now book it on Admatic in TV, Radio, Press, OOH, Digital sections.

We're delighted to be able to offer our Advertisers a new Advertising option on mobile. Ad Messenger delivers Ads across a whitelist of online publishers ensuring brand safety. It’s a scrolling ad format that delivers your message in a scrolling ‘breaking news’ style at the foot of mobile pages. See a demo here; https://admatic.myadmessenger.com/demotool/#/Qy8L8z It's easy and quick to ...

Bauer Media buys Red FM

Bauer Media are the people who bought Communicorp (2021 talked about as being a '100 million deal') so they're Newstalk, Today FM, 98FM etc owners and now they've added RED FM. You can read about that station in the Radio section (and buy spots!) but basically it's Cork 'younger' station versus 96fm. The Irish Times had acquired nearly 18% in ...

November 10 NEW JNLR (Radio Listenership) Out today.

If you're running a Radio Station, you can't underestimate the power of The JNLR for your business. It basically determines how much Ad money you're getting to get before the next one because it measures audiences (listeners). The JNLR is the Joint National Listenership Research which is an industry research project conducted on behalf of the Irish radio industry. Radio is ...

Snap plunges on slowest-ever sales growth as advertisers retreat Shares slump by more than a quarter

From The Irish Times Oct 20 but reported by Bloomberg originally. You'll see another story in this feed from earlier this year about how SNAP is losing out to TIKTOK  - "Snap reported its slowest quarterly sales growth ever, saying that a decline in advertising spending on the platform continues to drag on results. Snap fell more than 25 per cent ...

Media Awards on, April 27th 2023 RDS

From Adworld "The Media Awards 2023 will take place on Thursday April 27th in the RDS, Dublin, according to the organisers. The Awards will be open for entries on January 20th and will close for entries on March 10th. Recognising the importance of sustainability in our daily working lives, the organisers have also announced the introduction of the Best Sustainable Initiative category ...

October Market Outlook? UM have a view.

Excellent Newsletter from UM Ireland (Mediabrands/IPG) which has insights on Advertising style during a slowdown ("There is a growing emphasis on price promotion and the marketing of special offers in some sectors as consumers shop around for deals"), the new Netflix ad models and more. Well worth the read from an excellent agency at that. UM_Newsletter - October 2022 (1)

Our Advice. Book Early Now to Avoid further Price Rises by Media Owners. They ARE coming.

Remember that on admatic.ie when you book media going forward (say for December/January/February etc) you pay the advertising price on the platform AT THE TIME YOU BOOK. So you therefore avoid any further price hikes and noting a potential deluge (which you'll see in news just below this) following recent advertising price rises at The Indo, Irish Times, various Radio ...

RTE Toy Show Late Late Show 2022 Package announced. Details here.

The Late Late Toy show, one of Ireland's big family nights in, with 88% of homes with kids watching last year and an audience of over 1.7m - but at a cost..... 40k per spot, 10k per giveaway, so it's becoming Ireland's most lucrative big family nights too. Ask us if you're interested. https://mediasales.rte.ie/wp-content/uploads/Late-Late-Toy-Show-2nd-Offer-V2.pdf  

Virgin Media TV Seeks in Excess of €1.2m For Love Island Sponsorship in 2023 (No, seriously).

From Adworld/IM SEPTEMBER Following on from the success the Love Island 2022- its most successful to date- Virgin Media Television (VMTV)  is seeking a sponsor for Season 9 and 10 of the popular series which will air in 2023.  As in previous years, interested parties are being asked to submit a sealed bid to VMTV by Friday October 7th.  The ...

TV Advertising Enjoys Strong Rebound in H1 2022 According to TAM Ireland

From Adworld September TV advertising revenues in Ireland in the first half of 2022 rose by almost 7% year-on-year to €127m, according to newly published figures from TAM Ireland. The €127m reported in the first half of 2022 covers TV spot advertising, broadcaster video-on-demand and partnerships/sponsorships. TV’s strong performance this year compares with the €115.39m recorded in the first half ...

Want the prime ad slot in the Toy Show? That’ll be €86,000 for 30 seconds (last year about 88% of households with kids – 1.7m+ watched)

From The Irish Times September It’s not quite the Super Bowl — where 30-second advertising slots in the US football game can sell for $6.5 million (€6.5m) — but in terms of the ad rates in the Irish market and the clamouring demand from brands looking to buy into the seasonal extravaganza, the Late Late Toy Show is our Super ...

Wide Eye Media now Pearl & Dean

From Marketing.ie SEPTEMBER Cinema sales house Wide Eye Media has been rebranded to Pearl & Dean by its Irish parent company Deanforbes, which owns both businesses. WEM and P&D have been working closely together from a marketing perspective since 2015. The move will make the partnership official and establish brand consistency across the Republic of Ireland and the UK. Eoin ...

New JNLR end July 2022. RTE a winner….

New JNLR research July 2022 (radio).  From The Irish Independent here https://www.independent.ie/entertainment/radio/jnlr-figures-2fm-boss-says-replacing-louise-mcsharry-completely-justified-as-latest-radio-numbers-revealed-41874168.html Figures released under the Joint National Listenership Research (JNLR) show that the majority of RTÉ Radio 1’s weekday shows have increased their listenership while the big win for its sister station, 2FM, is with The Breakfast Show which is up 9,000 listeners to 123,000. Bauer Media’s Today FM is ...

New Campaign for The Sun

From Marketing.ie June 2022. News Ireland has rolled out a new multi-channel nationwide campaign for The Irish Sun daily tabloid newspaper. News Corp says thesun.ie saw “significant growth” over the past 12 months, with monthly users increasing by 19 per cent from April last year to the end of April 2022. Over the same period, page views are said to ...

RTE Player earned 5m in 2020 (latest figures)

From The Examiner June 9th 2022.   RTÉ earned almost €5m in advertising revenue from its streaming player in 2020, despite the State broadcaster previously admitting it would likely cost "several million" in investment to bring it into line with international best standards. The RTÉ Player, whose poor performance has been repeatedly criticised by users and Oireachtas members, earned €4.945m ...

Join our Advertising Course!

Advertising. Do it Better. A series of 6 x 1 hour zoom sessions which will give you a better insight into how advertising works, why it doesn’t sometimes and therefore, how to do it better. This can also be in-office or in-person with a bespoke programme for your staff (and we say that, because we've been asked to do that ...

From IMJ – OOH updates

Mall Scene: James Byrne, marketing manager PML Group with this week’s Out \ Look on Out of Home.  Mall Scene – More than Shopping Centres In this week’s Out \ Look, we publish new research from our iQ programme ‘Mall Scene’ investigating retail trends amongst 300 Dubliners, aged 16-54. The findings suggest consumers look to shopping centres for far more ...

From IMJ, Exterion becomes Global

“Exterion Media in Ireland and Northern Ireland has re-branded as Global. Global is one of the largest media and entertainment companies in Europe and acquired Exterion Media in 2018 but the Irish operations continued to trade under the well-known Exterion brand. Since the 2018 acquisition, Global has grown its outdoor advertising portfolio across the island of Ireland as well as ...

From Newstalk, Mediahuis Versus RTE

The publisher of Mediahuis Ireland, Peter Vandermeersch, has hit out at RTÉ and claimed the broadcaster’s privileged position within the Irish media is, “Killing a little bit the entrepreneurship of the sector”. Mediahuis Ireland, which in 2019 purchased Independent News and Media, originates from Belgium and Mr Vandermeersch said the group was “amazed at the power of RTÉ” in Ireland. ...

From Irish Independent, New Betting Ad rules

Paddy Power cashes out of RTÉ live televised football deal ahead of new betting ads ban RTÉ has become the first high profile victim of new advertising rules, brought in ahead of gambling regulation, with Paddy Power ending its sponsorship of live televised football. The Flutter Entertainment-owned betting company sponsored the station’s 2021 international men’s soccer coverage, but yesterday confirmed ...

FROM The Times, Tik Tok surge

TikTok surges ahead of Snapchat and Instagram in battle of app TikTok surges ahead of Snapchat and Instagram in battle of apps TikTok’s growing dominance among social media apps is underlined in new data on downloads in Ireland. The numbers of new users signing up to TikTok for the first time has increased more than 600 per cent since 2017, ...

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