New Media Offers, Opportunities & News

New Media Offers, Opportunities & News2022-04-06T17:21:58+00:00

Keep an eye on things here by the occasional click, as you might be interested in media news or offers. This will always be short – but relevant we hope – to bring them to your attention. Media owners often have special deals and rates which will also automatically be in your ‘Buy Media’ section. If you’re a Media Owner and want us to post your opportunities here too, just don’t hesitate to tell us.

Some relevant Ad news you might find interesting.

Radio Listenership Continues to Remain Strong According to Latest JNLR Report

From IMJ: Radio listenership in Ireland remains strong with the latest JNLR Ipsos B&A report showing that 91% of Irish adults and 87% of those aged between 15-34 listen to radio every week. The latest JNLR Ipsos B&A report – which covers January 2023-December 2023- also shows that daily listenership figures closed the year at 3.4m people, growing by 193,000 ...

New website to highlight media owners and connections. MOM.

From The Examiner: A new project which will allow the public to see who owns media organisations in Ireland and detailing their connections with individuals will be launched today. Media Ownership Monitor (MOM) Ireland will be the first of its kind in the EU and is being supported by Coimisiún na Meán, the new media regulator. MOM will be available ...

‘Year of elections’ could lift news publishers – even if print ads are not the next gin Heightened political climate should push people back to trusted content as long as publishers ‘stand up and own’ the space

From Irish Times (Admatic note: see the Newspaper Ad revenue decline): In a pessimism-reaffirming turn of events, newspaper advertisements have been removed from the basket of goods and services that the Central Statistics Office uses to track inflation – a fate that has not traditionally been a precursor to an era of stunning popularity. True, it is possible for an ...

Linear TV Advertising Captures Largest Share of TV Attention According to New Research

From Adworld (And Admatic totally agrees. TV is transformative) : New research into people’s attention levels while watching TV shows that linear TV captures the largest share of attention across all platforms. The results of the research, called “Nine Reasons to Pay Attention to TV”,  were presented by Amplified Intelligence’s Karen Nelson-Field at the annual TAM Ireland Long Lunch series ...

Irish Independent publisher Mediahuis seeks to lay off 10% of staff through voluntary redundancies

From The Journal (but this is worrying and not good - Admatic). This is the second voluntary redundancy scheme announced by the company in the past year. THE PUBLISHER OF the Irish Independent and the Sunday World is seeking to lay off around 10% of staff across the organisation as part of a voluntary redundancy scheme. Mediahuis Ireland owns the ...

Late Late Toy Show Edges Out Rugby In Most-Watched TV Ranking (BUT do look at the Sports trend. Live TV is becoming Sports led)

From BusinessPlus; The top 50 Irish TV programmes viewed by the public in 2023 have been detailed by TV Audience Measurement Ireland (TAM) and Nielsen Media. The Late Late Toy Show topped the ranking, with Patrick Kielty’s debit as host exceeding the audience for the show in 2022. With an average watchtime of 2hrs 32mins per day, broadcast television remains ...

Aoibhín Lennon Appointed Director Of Outdoor Media Association

From Business Plus: The Outdoor Media Association (OMA) has appointed Aoibhín Lennon as OMA Director. Lennon, previously a business director at Core, will oversee the association’s development across a range of initiatives within the Irish outdoor sector. Her experience spans multiple media companies in Ireland and Australia including Vizeum, Zenith Optimedia and Mediacom. The OMA is the representative body for ...

2024 Media Inflation estimated at a shocking + 30%! and how to avoid this cost.

Estimates are always guesses, by definition. But educated guesses, based on long experience of working in the Advertising/Media sector. A quick read of the attached will outline our reasoning but we are forecasting Media prices to rise by +30% in 2024...that's huge and they'll likely start end January. It's also a total waste of your money unless, you  avoid them ...

Marketing Institute Ireland launches the 2024 All Ireland Marketing (AIM) Awards

From RTE   MII launched the AIM Awards 2024 with an insightful exposé on the judging process, by Chairman of the jury Mr. Colin Gordon at Dentsu’s office in Dublin. The MII AIM Awards are the most prestigious awards in the marketing world, celebrating the success that marketing delivers to business through the lens of 20+ categories, representing the diverse ...

WLR signs new ten-year Sound Broadcasting Contract with Coimisiún na Meán

FROM WLR: WLR is pleased to announce the signing of a new ten-year sound broadcasting contract for Waterford City and County with Coimisiún na Meán. The contract marks a significant milestone in WLR's commitment to delivering a high-quality, broad-format local radio and content service to the people of Waterford. The new agreement solidifies WLR's dedication to serving the community with ...

John McGee: BBDO’s ‘Home of the Black Stuff’ still a Christmas advertising cracker – 19 years on

From the great John McGee Sindo: The summer of 2004 was hot and a heatwave was experienced in many parts of the country. As they tend to do during periods of hot weather, sales of Guinness declined as polyamorous punters opted for colder and faster dispensed lagers and ciders. But it was too late in the season to arrest the ...

Christmas Closing. We’re not.

During Christmas we will remain open 247 including weekends, for Clients who need help or January/2024 planning. To contact Admatic.ie - Submit a form on any page on the platform or, Submit the form on the chatbox or, Email Stuart@Admatic.ie or, Call or Text 085 7100458. We know that by staying open is an advantage to our Clients, when others ...

‘Fever dream’ Late Late Toy Show sees leggings-clad Patrick Kielty sustain ratings magic for RTÉ

From Irish Times: Relief all round at Montrose as Toy Show remains an audience phenomenon in post-Tubridy era, and new host proves competent, charming and funny He did not mess it up. The ratings data suggests something closer to the opposite: he smashed it. For his debut Late Late Toy Show, Patrick Kielty leaned into a trapped adult vibe to ...

RTE ‘Unprecedented Demand’ prices increasing+20% Get your bookings in now! Please

Please see below two important notices from RTÉ regarding a Short Term Price for Radio for next week, and a notice in relation to Supermarkets on TV.  Full details below for both. https://mediasales.rte.ie/planning/audio/radio/radio-costs/short-term-prices/ Short Term Price 20th to 26th November, effective immediately due to limited availability. Due to high demand next week and limited availability, RTÉ Radio is publishing a short term price applicable ...

Former RTÉ presenter Ryan Tubridy has announced a move to Virgin Radio UK in London.

From RTE (!) Former RTÉ presenter Ryan Tubridy has announced a move to Virgin Radio UK in London. He will helm the mid-morning show on Virgin Radio from 10am to 1pm Monday to Friday from early January. As part of the deal, Mr Tubridy will also be broadcasting live from London simultaneously on Dublin's Q102. On weekends, he will present ...

Radio Gets a Boost with Latest JNLR Figures November 10, 2023. (Good detail here, note RTE)

From IMJ The latest JNLR report for the Irish radio sector, shows that the daily radio audience has grown by 31,000 listeners to 3.35m while 92% of the adult population and 88% of those aged between 15-34 listen to a radio station every week. Carried out by Ipsos, the latest JNLR report covers the period October 2022 to September 2023. ...

Gavin Deans Appointed as RTÉ New Commercial Director

From IMJ Adworld: Gavin Deans, the managing director of the Bauer Media-owned Media Central has been appointed as RTÉ’s new commercial director, replacing Geraldine O’Leary who stepped down from the role in July, two months before she was scheduled to retire. Deans, who is 45, will take up his new role in February 2024. Deans is well known and well ...

Bauer Media JNLR Radio Results! (Excellent people too, deserved).

Radio listenership in Ireland is in a very healthy position, according to the latest survey which shows that close to 3.8million people (3,791,000) listen to the radio every week. Bauer Media Audio Ireland, home to some of the country’s leading radio stations including Today FM, Newstalk, 98FM, SPIN 1038, SPIN South West and Cork’s Red FM now has a combined ...

The latest JNLR audience figures show that the radio audience grew by a further 31,000 listeners

From Radiocentre: See the detail on this link now 654ced6382df430165b2c634_JNLR-Sales House Report 2023-3 (FINAL)-2 The latest JNLR audience figures released today show that the daily radio audience is at 3.35 million listeners, growing by a further 31,000 listeners and up 176,000 listeners over the past 2 years.  The JNLR report, covering the period October ‘22 to September ‘23 shows that Radio ...

Facebook and Instagram begin charging €12.99 per month for ad-free feeds, with price hike due in March

From Irish Independent. The two giant social media platforms, owned by Meta, have begun charging under an agreement with European regulators Meta's CEO Mark Zuckerberg. Photo: Nick Wass/AP ​Facebook and Instagram have begun charging Irish and European users €12.99 per month for access to their services as an alternative to seeing ads on the platforms. Under the new system, it ...

Spotify posts quarterly profit, user growth beats expectations

From RTE Spotify today swung to a quarterly profit aided by price hikes in its streaming services and growth in subscribers in all regions, and forecast that its number of monthly listeners would reach 601 million in this quarter. The company posted a third-quarter operating income of €32m, its first quarterly profit since 2021, helped by a higher gross margin ...

Consumer sentiment boosted by supports in Budget 2024

From The Irish Times. Rise in confidence driven by domestic factors as improved sentiment in Ireland contrasts markedly with other countries Irish consumer sentiment improved modestly in October as support measures rolled out in Budget 2024 made consumers a little less gloomy about their household finances, according to a consumer sentiment report. The Credit Union Consumer Sentiment Survey is a ...

Christmas FM Back on Air With New Competition for Irish Advertisers

From IMJ but we say, a very welcome return that deserves all of our full support! Has to be said, well done sponsors An Post, Coca-Cola and Cadbury. Very, very worthy.  Christmas FM, the popular radio station that ‘Switches Christmas On’ every year will be back on air in late November and the seasonal station has secured Cadbury, Coca Cola ...

Influencers Warned To Stop Misleading Consumers

From Business Plus Influencers have been warned to put clear labelling on ads on their social media content or face prosecution. A number of different hashtags such as #IWorkWith and #OwnBrand are currently used by influencers to indicate advertising. “For the avoidance of confusion, all commercial content should now be labelled #Ad,” said Kevin O’Brien, a member of the Competition ...

Paul Farrell to Leave Virgin Media Television in December

From IMJ Well known and liked within the media, advertising and marketing industry Farrell was appointed managing director of Virgin Media TV in May 2020 having served as vice-president of commercial at Virgin Media Ireland since 2015. During this period he has overseen a considerable period of growth at the broadcaster, including the introduction of new channels and digital platforms, ...

Get more Bang for your Booking! One day Flash Sale this Friday 20th only!

    Book any 2 media packages on this platform from 1am Friday morning to midnight Friday night on October 20th and we'll give you an identical package for FREE! Tripling your Advertising in time for Christmas or 2024. Radio, TV, Press, Digital, OOH. If you book 2 different packages (say one Radio, one Press), we'll give you the Free ...

We do accept Media Kickbacks. Never have Never will. Unlike 90% of Media Agencies.

"The story in The Sunday Independent June 26th, that media agencies received media kickbacks in this case from RTE, we are fully familiar with and indeed, other forms of inducements to prefer one media owner over another. Rather than as independent arbiters of media, advising impartially, on what's the best recommendation. The difficulty is that Media kickbacks are not transparent ...

Irish Times Group posts €1.1m loss for 2022 due to rising energy prices and printing costs

From Examiner (bold notes are ours): Group saw a 10% growth in digital subscriptions revenue, with the total number of new subscribers growing by 3.9% over the year. The Irish Examiner’s parent company The Irish Times Group has reported a loss for the 2022 financial year, citing increasing costs of energy and newsprint. Over the course of the year, the ...

IRFU and Vodafone Ireland extend sponsorship to 2028

From Examiner.ie The new deal commencing next July 1, will also include the company’s branding appearing on the back of the Ireland women’s XVs jerseys. The IRFU and Vodafone Ireland are set to remain a “Team of Us” after announcing a four-year sponsorship extension through to 2028 last night. The telecoms company, whose “Team Of Us” slogan has been adopted ...

Study of Marketing Agency Professionals, shows they’re not.

From Marketing.ie "A survey of Ireland’s marketing professionals by WPP group media planning agency EssenceMediacom has found that the main issues facing the sector are staff burnout, recruitment, working from home and measuring the impact of social media. As many as six in ten of the Irish marketers  interviewed found the pace of work relentless, while 58 per cent said ...

New Late Late Show logo unveiled as RTÉ ditches the iconic owl

From Irish Independent August 19th: RTÉ’s Late Late show has unveiled a new logo ahead of the programme’s return in September, and it’s missing the owl synonymous with the show since it first aired in 1962. The change was announced on the Late Late show’s Twitter profile. A simple circular graphic with navy, green and purple has been introduced ahead ...

Bauer Media Audio agrees to acquire iRadio

From Breaking News August 19th: Bauer Media Audio Ireland has today announced that it has entered into an agreement to acquire iRadio, the leading youth music station serving listeners spanning the North East, Midlands and North West. Bauer Media Audio Ireland now extends its total weekly radio reach to almost 1.9 million listeners. iRadio is one of Ireland’s leading youth ...

Radio Advertising Market Rises by 3% in First Half of 2023

From IMJ Adworld August 8th (but we're not surprised, it's flying on Admatic) : The Irish radio advertising market continued to enjoy revenue growth in the first half of 2023 with total spend increasing by 3% to €76.5m according to figures published by Radiocentre Ireland. According to the figures, the first quarter of 2023 performed better with total spend up ...

ADMATIC DOES NOT ACCEPT MEDIA KICKBACKS FROM ANY MEDIA OWNER.

“The story in The Sunday Independent yesterday, that media agencies received media kickbacks in this case from RTE, we are fully familiar with and indeed, other forms of inducements to prefer one media owner over another. The difficulty is that they create a potential conflict of interest when recommending media choices to Clients. In other words, what’s best to tackle ...

Ban on TV and radio ads for alcohol before 9pm could be in place by next year.

From The Examiner May 22nd: A ban on alcohol adverts on TV before a 9pm watershed could take effect before the end of next year, the Department of Health has said. Regulations for strict limits on what can and cannot be featured in alcohol advertisements are also currently being developed by the office of the Attorney General. These limits, however, ...

City Reach Buses. Now on Admatic with 2 FREE tickets to Bord Gais shows which you can add to our May Offers!

These are great, because it's Transport Advertising but uniquely, in the Dublin City centre where other buses may not go! They're a fleet of 12 tour buses (double deckers) with many opportunities which you'll see in our Outdoor OOH section now. Highly recommended to consider because they're new and different. In addition, anyone who books over €2,500 in one transaction ...

Newstalk Rolls Out Major Brand Refresh and New Tagline

May 20th from IMJ/Adworld: Newstalk has rolled out a major new rebrand of the station, including a new logo, visual identity as well as a new brand tagline. The rebrand of the Bauer Media-owned station is the first in 15 years and follows significant audience research and brand development work with agency partner Dynamo. The new rebrand has been rolled ...

Sky Ireland Wins Marketing Team of The Year at AIM Awards

May 20th From IMJ; Sky Ireland received the award for Marketing Team of the Year at last night’s (Thursday, May 18) All Ireland Marketing (AIM) Awards gala dinner in the Clayton Hotel, Burlington Road, Dublin. Diageo’s global director beer, Guinness, Baileys, and Smirnoff Gráinne Wafer was also recognised as the 2023 recipient of the All Ireland Marketing Champion Award on ...

May 7th Late Late Show? Admatic Stuart’s views…

From Sunday Independent: Expert warns RTÉ that advertisers for The Late Late Show are ‘nervy’ over speculation Failure to plan for Ryan Tubridy’s successor ‘has led to a PR disaster’ Ryan Tubridy is stepping down as Late Late host. Photo: RTÉ Niamh Horan Today at 02:30 One of Ireland’s leading advertising experts has warned RTÉ that major clients need reassurance ...

ASK US! RTÉ seeks new sponsor for Fair City for first time in nine years. Long-running RTÉ One soap opera has been backed by Chill Insurance since 2014

From Irish Times April 24th: RTÉ is seeking a new sponsor for soap opera Fair City for the first time in nine years. Ireland’s longest-running soap is available to sponsor from May 1st, RTÉ Media Sales said, with the broadcaster looking for a minimum term of three months for an asking price of €150,000. This is the first time the ...

UTV buoyed by record advertising income as profits soar

April 24th from Irish News:   The most popular television programme on UTV in 2021 was Oprah Winfrey's bombshell interview with Prince Harry and Meghan, which was watched by 531,000 people in Northern Ireland. UTV has reported a 21 per cent increase in its revenues, buoyed by record advertising income following the easing of Covid-19 restrictions. The ITV-owned broadcaster also ...

RTE Confirms Appointment of Kevin Bakhurst as New Director General

From IMJ April 21st below (but one ponders, why does the appointment of a new DG/CEO in RTE have to be signed off by The Minister? Exactly):   RTÉ has confirmed that Kevin Bakhurst has officially been appointed as director general of the organisation. Bakhurst will replace outgoing director general Dee Forbes who will steps down from the job in ...

MAY 2023 Offer! Fabulous (If we say so ourselves).

MAY 2023 Offers! Free Advertising! AND Free Voucher! All transactions over €500 (before VAT) on the platform (booked & paid) in May (from 9am 1st to 5pm 31st) will receive a €200 All gifts voucher (www.allgifts.ie) sent to your email that you booked with, automatically. In addition to that,  all bookings in May will also receive additional free advertising which ...

NewsBrands Campaign Highlights 82% of Adults Read a Print or Online Title Every Week

From Adworld March 10 - NewsBrands Ireland has rolled out a new print and digital campaign to highlight the fact that 82% of Irish adults read a print or online news title every week. Running in both print and online, the campaign, designed by the News Ireland STUDIO team. According to NewsBrands Ireland research from Kantar TGI ‘s Republic of ...

NEW JNLR (Radio Listenership) data

February 20th - This is the 'bible' of Radio listenership. It's a survey of all of those who listen to radio and therefore helps us and you, to target radio advertising. Slight changes but you'll see it all here. Considering Radio Advertising? Have a look but we know it too....085 7100458. JNLR-2022-2-(JUL'22)-Press Release-Final You'll also find comprehensive data here regarding ...

Media Awards Entry Open

Feb 7th from IMJ/Adworld. The Media Awards 2023 are now open for entry with the closing date for entries set for March 21 at 5pm. The gala black-tie Awards night will once again take place in the RDS on April 27 2023. This year the organisers have introduced a new category – the Best Sustainability Initiative. The category is open ...

TikTok comes of age as advertisers jump on board

John McGee Sunday Independent  February 05 2023  It’s hard to escape a conversation about advertising in 2023 without somebody mentioning the short-form video sharing platform that is TikTok. With around one billion users around the world and an estimated 2.5 million users in Ireland, the 10-year-old business has been slowly muscling its way into the social media advertising schedules, nibbling ...

Virgin Media Television & RTÉ Form Historic Commercial Partnership for Guinness Six Nations

From Adworld Jan 20th. But if you're interested in Six Nations packages - Ask us.  "With a big year in store for Irish rugby with the Guinness Six Nations kicking off in two weeks and the RWC2023 scheduled to take place in France later this year, a bit of broadcasting history was made off the field this week when Virgin ...

2023. Interesting Admatic Trends?

Looking back on 2022, our sales/turnovers stack up, more or less, as: Television Advertising 35% Radio Advertising 25% Digital 2o% Press 10% Outdoor 10%  Our Television spend (RTE, Virgin, TG4, Sky, C4) is a little distorted in that TV spends are higher - so whilst the overall value is high, the number of transactions is lower than say, Radio. More ...

2022 Virgin Media viewing highlights. Note Live Sports. Linear TV will be all about Live Sports.

Jan 1st From Business Plus: Live sport dominated Virgin Media Television’s top 20 most watched programmes of 2022, with the broadcaster garnering 17% share of viewing across the 15–44 demographic, a new high for the company. The most watched programme of 2022 was on 12th February when Ireland played France in their opening game in the Guinness Six Nations. Thirteen ...

New Gambling Advertising restrictions. 9pm ban.

And to be honest, we're happy about this, although it will affect Media owners income. That said, it's worth it. Mind you, it doesn't apply to the Lottery which is...well.... From The Journal November 16. Gambling ads to be banned before 9pm watershed under new laws GAMBLING ADVERTS WILL not be allowed before a 9pm watershed, under new legislation approved by ...

Ad Messenger is here! You can now book it on Admatic in TV, Radio, Press, OOH, Digital sections.

We're delighted to be able to offer our Advertisers a new Advertising option on mobile. Ad Messenger delivers Ads across a whitelist of online publishers ensuring brand safety. It’s a scrolling ad format that delivers your message in a scrolling ‘breaking news’ style at the foot of mobile pages. See a demo here; https://admatic.myadmessenger.com/demotool/#/Qy8L8z It's easy and quick to ...

Bauer Media buys Red FM

Bauer Media are the people who bought Communicorp (2021 talked about as being a '100 million deal') so they're Newstalk, Today FM, 98FM etc owners and now they've added RED FM. You can read about that station in the Radio section (and buy spots!) but basically it's Cork 'younger' station versus 96fm. The Irish Times had acquired nearly 18% in ...

November 10 NEW JNLR (Radio Listenership) Out today.

If you're running a Radio Station, you can't underestimate the power of The JNLR for your business. It basically determines how much Ad money you're getting to get before the next one because it measures audiences (listeners). The JNLR is the Joint National Listenership Research which is an industry research project conducted on behalf of the Irish radio industry. Radio is ...

Snap plunges on slowest-ever sales growth as advertisers retreat Shares slump by more than a quarter

From The Irish Times Oct 20 but reported by Bloomberg originally. You'll see another story in this feed from earlier this year about how SNAP is losing out to TIKTOK  - "Snap reported its slowest quarterly sales growth ever, saying that a decline in advertising spending on the platform continues to drag on results. Snap fell more than 25 per cent ...

Media Awards on, April 27th 2023 RDS

From Adworld "The Media Awards 2023 will take place on Thursday April 27th in the RDS, Dublin, according to the organisers. The Awards will be open for entries on January 20th and will close for entries on March 10th. Recognising the importance of sustainability in our daily working lives, the organisers have also announced the introduction of the Best Sustainable Initiative category ...

October Market Outlook? UM have a view.

Excellent Newsletter from UM Ireland (Mediabrands/IPG) which has insights on Advertising style during a slowdown ("There is a growing emphasis on price promotion and the marketing of special offers in some sectors as consumers shop around for deals"), the new Netflix ad models and more. Well worth the read from an excellent agency at that. UM_Newsletter - October 2022 (1)

Our Advice. Book Early Now to Avoid further Price Rises by Media Owners. They ARE coming.

Remember that on admatic.ie when you book media going forward (say for December/January/February etc) you pay the advertising price on the platform AT THE TIME YOU BOOK. So you therefore avoid any further price hikes and noting a potential deluge (which you'll see in news just below this) following recent advertising price rises at The Indo, Irish Times, various Radio ...

RTE Toy Show Late Late Show 2022 Package announced. Details here.

The Late Late Toy show, one of Ireland's big family nights in, with 88% of homes with kids watching last year and an audience of over 1.7m - but at a cost..... 40k per spot, 10k per giveaway, so it's becoming Ireland's most lucrative big family nights too. Ask us if you're interested. https://mediasales.rte.ie/wp-content/uploads/Late-Late-Toy-Show-2nd-Offer-V2.pdf  

Virgin Media TV Seeks in Excess of €1.2m For Love Island Sponsorship in 2023 (No, seriously).

From Adworld/IM SEPTEMBER Following on from the success the Love Island 2022- its most successful to date- Virgin Media Television (VMTV)  is seeking a sponsor for Season 9 and 10 of the popular series which will air in 2023.  As in previous years, interested parties are being asked to submit a sealed bid to VMTV by Friday October 7th.  The ...

TV Advertising Enjoys Strong Rebound in H1 2022 According to TAM Ireland

From Adworld September TV advertising revenues in Ireland in the first half of 2022 rose by almost 7% year-on-year to €127m, according to newly published figures from TAM Ireland. The €127m reported in the first half of 2022 covers TV spot advertising, broadcaster video-on-demand and partnerships/sponsorships. TV’s strong performance this year compares with the €115.39m recorded in the first half ...

Want the prime ad slot in the Toy Show? That’ll be €86,000 for 30 seconds (last year about 88% of households with kids – 1.7m+ watched)

From The Irish Times September It’s not quite the Super Bowl — where 30-second advertising slots in the US football game can sell for $6.5 million (€6.5m) — but in terms of the ad rates in the Irish market and the clamouring demand from brands looking to buy into the seasonal extravaganza, the Late Late Toy Show is our Super ...

Wide Eye Media now Pearl & Dean

From Marketing.ie SEPTEMBER Cinema sales house Wide Eye Media has been rebranded to Pearl & Dean by its Irish parent company Deanforbes, which owns both businesses. WEM and P&D have been working closely together from a marketing perspective since 2015. The move will make the partnership official and establish brand consistency across the Republic of Ireland and the UK. Eoin ...

New JNLR end July 2022. RTE a winner….

New JNLR research July 2022 (radio).  From The Irish Independent here https://www.independent.ie/entertainment/radio/jnlr-figures-2fm-boss-says-replacing-louise-mcsharry-completely-justified-as-latest-radio-numbers-revealed-41874168.html Figures released under the Joint National Listenership Research (JNLR) show that the majority of RTÉ Radio 1’s weekday shows have increased their listenership while the big win for its sister station, 2FM, is with The Breakfast Show which is up 9,000 listeners to 123,000. Bauer Media’s Today FM is ...

New Campaign for The Sun

From Marketing.ie June 2022. News Ireland has rolled out a new multi-channel nationwide campaign for The Irish Sun daily tabloid newspaper. News Corp says thesun.ie saw “significant growth” over the past 12 months, with monthly users increasing by 19 per cent from April last year to the end of April 2022. Over the same period, page views are said to ...

RTE Player earned 5m in 2020 (latest figures)

From The Examiner June 9th 2022.   RTÉ earned almost €5m in advertising revenue from its streaming player in 2020, despite the State broadcaster previously admitting it would likely cost "several million" in investment to bring it into line with international best standards. The RTÉ Player, whose poor performance has been repeatedly criticised by users and Oireachtas members, earned €4.945m ...

From IMJ – OOH updates

Mall Scene: James Byrne, marketing manager PML Group with this week’s Out \ Look on Out of Home.  Mall Scene – More than Shopping Centres In this week’s Out \ Look, we publish new research from our iQ programme ‘Mall Scene’ investigating retail trends amongst 300 Dubliners, aged 16-54. The findings suggest consumers look to shopping centres for far more ...

From IMJ, Exterion becomes Global

“Exterion Media in Ireland and Northern Ireland has re-branded as Global. Global is one of the largest media and entertainment companies in Europe and acquired Exterion Media in 2018 but the Irish operations continued to trade under the well-known Exterion brand. Since the 2018 acquisition, Global has grown its outdoor advertising portfolio across the island of Ireland as well as ...

From Newstalk, Mediahuis Versus RTE

The publisher of Mediahuis Ireland, Peter Vandermeersch, has hit out at RTÉ and claimed the broadcaster’s privileged position within the Irish media is, “Killing a little bit the entrepreneurship of the sector”. Mediahuis Ireland, which in 2019 purchased Independent News and Media, originates from Belgium and Mr Vandermeersch said the group was “amazed at the power of RTÉ” in Ireland. ...

From Irish Independent, New Betting Ad rules

Paddy Power cashes out of RTÉ live televised football deal ahead of new betting ads ban RTÉ has become the first high profile victim of new advertising rules, brought in ahead of gambling regulation, with Paddy Power ending its sponsorship of live televised football. The Flutter Entertainment-owned betting company sponsored the station’s 2021 international men’s soccer coverage, but yesterday confirmed ...

FROM The Times, Tik Tok surge

TikTok surges ahead of Snapchat and Instagram in battle of app TikTok surges ahead of Snapchat and Instagram in battle of apps TikTok’s growing dominance among social media apps is underlined in new data on downloads in Ireland. The numbers of new users signing up to TikTok for the first time has increased more than 600 per cent since 2017, ...

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